1. Business information
- Company name, services and contact details are accurate.
- Calls to action lead to the correct contact or enquiry method.
- Privacy, terms and other relevant policies are published.
2. Content quality
- Every page has a clear purpose and useful original content.
- Spelling, pricing, claims and location details are reviewed.
- Images include meaningful alternative text where appropriate.
3. Technical checks
- Navigation, forms and internal links work on desktop and mobile.
- HTTPS is active and no insecure resources are loaded.
- 404 page, favicon, sitemap.xml and robots.txt are available.
4. Search readiness
- Every important page has a unique title and meta description.
- Headings follow a logical structure.
- Search Console and analytics can be configured after launch.
5. Final review
- Test common screen sizes and at least two browsers.
- Submit a real enquiry through the form.
- Keep a clean backup of the launch version.
